Positive some of the potential clients who cannot

 

 

 

 

 

 

 

 

 

Positive Online Presence (How to
create one and Why)

Student Name

Name of the Institution

 

 

 

 

 

 

 

 

 

 

 

 

 

Prepared
for:

 

Mr. Dennis Mohle,

 

 BA 105W Instructor

 

Prepared by

 

California
State University, Fresno

The Craig School of Business

 

 

b. Memo of Transmittal

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Table of contents

Title
page……………………………………………………………..

Memo of
Transmittal…………………………………………………….

Lists of
Illustrations…………………………………………………………

Executive
Summary……………………………………………………

Report
Proper…………………………………………………………

i.
Introduction……………………………………………….

1. Authorization………………………………………

                
2. Problem and Purpose………………………………….

                
3. Methodology…………………………………………….

                
4. Report Preview Section………………………………………………

 

ii. Report Body……………………………………………………………

         iii.
Ending Section………………………………………………………….

1.     Level
I Ending…………………………………………………………

i.Summary……………………………………………………….

                           ii.
Recommendation……………………………………………

Bibliography………………………………………………………………….

 

 

 

 

 

 

 

Lists of Illustrations…………………………………………………………..

Graph
1…………………………………………………………………

Graph
2…………………………………………………………………..

Graph
3……………………………………………………………………….

Chat1…………………………………………………………………………

                Figure.1……………………………………………………………………………..

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“Positive Online Presence (How to
create one and why)”

Executive
Summary

Most
people in the field of entrepreneurship have the notion that little or lack of
online reputation is something to be happy about. The situation is not good at
all since some of the potential clients who cannot trace or find any
information regarding the firm from the internet may tend to think that the
company is hiding something from them or it is does not embrace technology. Negative
views from the people pose a risk to the company tarnishing its reputation. The
need to consider the benefits of defining the firm’s identity online with some
good information will help boost its image. Online information will include the
company’s website with the right name, nice and positive images concerning the
firm’s background, the achievements, their vision and mission. Another way that
can help improve the positive online presence is that one should claim the
company’s identity before someone else thinks of doing so. The social media
accounts are necessary to bring positive impact on the firm.

 Contribution to the business itself and those
operating it by registering the websites is necessary to put off any negative
response from the business people ready to generate them (Citron& Danielle,
2014). The need to engage, discuss and have business oriented activities
develops some positive outlook. Adding some new blog content on the site
regularly is way of showing that you experts and make yourself as a
facilitator. Nice comments will help wipe out the negative influence out of
view. Addressing the negative comments directly when they are posted on your
website is important. The address should be in a non-defensive way and making
sure that none of them is ignored. Being keen to delete any irrelevant
information should be a regular duty. Always keep the reputation that you want
online by having in mind the current and future position of your business. Have
in mind that both good and evil is seen in the internet, there is need to regulate
what you post on your website. A positive online feedback is an excellent
approach as you do not have to purchase it instead it requires activeness and
doing it well. It can never happen by automatically therefore be smart and get
ready for what’s ahead. Reputation can make you company stand or face a down
fall.

The
recent data shows that most people have had the interest to user the online
services as the curve trend is moving upwards as the years advance. The online
presence has no limitation of diversity therefore anyone can access it from
anywhere and anytime. People have diversified and expanded their business
through the internet services hence it has become an addition to any. The
online services are effective and convenient thus preferred to the manual way
of doing duties. The services are affordable as the costs are lower as the
years go by making it accessible to the low income persons and saving on other
resources that could have been used instead.The advancement of technology has
also raised the living standards of many as those sites from the internet have
helped people get jobs in various ways(Miller & Michelle, 2014).

The
Report Proper

Introduction

i. Authorization

The
report on positive online presence is submitted to Mr. Dennis Mohle BEA 105W Instructor
as part of the assignment in the class. As authorized, the research report was
conducted following the directions ofMr. Dennis Mohle BEA 105W Instructor the
Business communication instructor.

ii. Problem and Purpose

The
problems involved in the positive online presence are having no online presence,
incomplete or wrong online presence and the improper online presence.  The no online presence is where one is
anonymous in the internet. The need to have a locked face book profile and some
nice comments on it is recommendable. An incomplete online presence is where
one has not updated some of the necessary information. In the linked in
account, leaving out the current job one has and maybe the one he/she may want
to have. Improper online presence entails having some behavior or images that
are not good for the potential employers or clients hence you end up losing
great opportunities. Another improper online presence may come about when one
has posted some contradicting views online with what they actually are. In
situations where one posts images of camera assistance yet the company job he
has is on communication (Burkell, Jacquelyn & Madelaine, 2015).

The
purpose of the positive online presence is to have clear reputation that
considers the online views, the firm’s social media profiles and the website
ranking which should be high in searches to provide a wider range for
prospective clients. Maintaining a positive online presence is important in many
ways especially for the developing businesses. The online management ensures
credibility in the firm which helps in its growth for enlargement. The business
also is able to have a competitive edge due to positive comments from the
clients. In addition, the firm is positioned as the most preferred choice when
the clients are in such of the goods or services that the company is offering
before they make their choice on where to spend their money to. The management
of the comments you get online is important as one is able to influence the
comments that are passing positive messages (Blau, Gary&Darin, 2016).

The
internet services are throughout the day therefore it’s easy to advertise or
get a word about your company searches from the clients anytime.Good management
of online services leads to high searches from the clients end while providing
a wider pool for prospective clients as some of the buy goods and services
depending on the influence from the sites. The necessity to concentrate on a
few beneficial activities is encouraged especially to those who feel that their
firms are still growth and may not be seeing the need for online presence. Creating
a good reputation also helps build up the small firms and increase on their
future revenue. Taking online presence seriously is the best way to compete
with the bigger companies. A perfect way of being unique is by finding ways to
continue the great relationship and support with your clients and letting them
know that you care.

iii. Methodology

The
information used in the report was collected from some systematic published
research on positive online presence. The research compared the performance of
online presence for the present days with that of the past years. The variation
written in percentage form seemed to go up as the years advance. The study
showed that the number of people who used online services by 2015 were three
billion. 40% of the internet users worldwide have bought goods or services
online. The biggest online encyclopedia takes 50% of the key words since it is a
trusted site by its users as the job seekers sites recruiting online has risen
up to 54% and it is anticipated that the figures will go up since more
companies are now opening up to online recruiting. 87% of people use the
internet as a comparison shop where for them to purchase goods or services then
they have to look at some reviews online.

The
rate of growth for the internet usage has by far gone up posing queries to
those that have not shown interest to it yet. The effectiveness seen should be
appreciated by adopting it and therefore those that have not yet been active in
it can see how many clients they are losing. The steps one should follow to
enroll online especially for a business purpose is that one should start by
going online and then have a plan to move on. Online marketing should be the
next step you consider taking while it involves combination of various skills
and actions to be taken. When the internet era began, websites were not as many
as the brochures online which gave an outline of what the firm was all about,
the people working therein and its location. In the present days, everything
about the firms is contained in their websites such as: advertising products/
services, client’s research, texting the experienced entrepreneurs, readings
clients’ response, making payments and tracking of orders (Sung-Hee, 2017).

In
the social media, 55% of the people buying the services search for the
information on social media. Though initially they were created to connect
people, they later changed to a place for ideal businesses. One can make
accounts on social media sites and people take note of it. For the mobile apps,
2082.7 million of smartphones were already connected with internet by June
2016. The connection created a great opportunity for the entrepreneurs to reach
their clients easily through their mobile phones. By creating ones app for
their client can help boost the business to greater heights. If the clients are
willing to download the app, then one must be willing to manage and put the
store in their phones so that in case of upcoming sales they can receive it on
their phones. The opportunity is good since they can make the orders from the
comfort of their homes and pay via credit cards. Use of Google maps is
something that is very amazing as it helps you find location when you stuck.
The Google map automatically locates the position and the searches you make and
shows the results. If one does find their location then they can add it up and
people near you can locate you with ease. Therefore, when using websites, local
business listing, Google maps, mobile app, social media or more internet
services the significance of all is the achievements that one makes.

iv.
Report Preview Section.

In
the following findings from the research, internet growth and social media have
made the searching results like a daily task of individual or companies
reputation. Online reputation depends mostly on the management of the goods or
services on the search website. Overall outlook of search has become the key
that defines reputation. Various electronic markets and online commodities are
developed and use of control nodes will reduce the threat and protect the
systems from abuse of bad people in the networks overlays. Offline management
too have a reputation where the management uses chosen defined controls which
measures a preferred result presenting what the stake holders thinks about it.
Some offline controls includes the some press release tools, social
responsibility and the media visibility. Small businesses mainly those with the
physical location that give their goods and services from the point may
underestimate the necessity of having an online networking. That is wrong since
internet is now available worldwide making it easily accessible to all. While
80% online users have a follow up instore visits, the local clients then use
the internet to choose what they prefer and find you online rather than driving
to your firm location.

Monitoring
of local business also needs an online follow up so that you can identify what
pleases the clients or their negative responses so as to give them a positive
feedback. Using that knowledge then one is able to respond fast and in an
effective way on any negative information, complaints or misinterpretation of
some information circulating about the firm. The online reviews are very
important not only to show how huge the firm maybe but also to earn the clients
trust about the services and products that are being offered. A properly posted
or advertised commodity helps bring the clients to the doorsteps of the firm.
Therefore, there is the need to involve systems for socializing, managing and
responding to the reviews posted on the website. Place your profile on main
review and local listing that are active. Always take the initiative of
controlling how the profiles are being filled out since it is vital
responsibility. The importance of acquiring the real customer feedback posted
on the website, then you will need to create an excellent working system where
get a qualified manager to oversee the comments by the clients and give
responsive feedback (Miller & Michelle, 2014).

In
the research findings, the small businesses are not maximizing on the benefits
of using the internet. Some essential information garnered was that most of the
developing businesses do not have IT experts hence using social media for
hosting web is favorable for them. The reason behind being that the social
media offers a simple template that has many users. The move is so unappealing since
many end up missing out the true value of owning a well- defined web.A study
carried out by late 2017 May and June showed that the online firms’ presences
are mostly the commercial sectors. Schools, governmental organizations and the
military among others were not so into using internet. The ones that used it
were either using the websites, social media account, e-commerce or blogs.
While many clearly understood the benefits of using websites, most firms
instead opted for social media (Daniel & Scheg, 2016).

The
projected growth on trending is on an upward move. More and more recruits are
using web for talents and employments purposes. The curve is intended to move
higher year after another and the online search users will at some point be as
common. Using the high rate of internet users’ growth, the online presence will
soon replace the cover letters for job seekers. Most people are now using
social networks and receiving mails for feedbacks. Employers are analyzing the
profiles to find out what kind of a person one is and how they present
themselves when they are not at the work place. Finding jobs traditionally by
visiting the companies and seeking to be given a job has now been outdated.
Creativity and unique talents would help you attract jobs to your websites
constantly. The absence from being an online user will automatically lead to
missing out of opportunities (Gunter& Barrie, 2016).

Report
Body

Graph1.
Below shows the variation of how frequent people read the clients feedbacks or
comments on the local businesses websites. The need to go through the views is
important so that one can evaluate the position of the business to be good,
average or bad.  Findings as shown in the
graph are that the exercise is practiced regularly by average population whilethe
higher proportion reads through occasionally and a few do not take the interest
at all. The comparison was done using data for four consecutive years, 2011,
2012, 2013 and 2014. The graph shows the percentage of people against their
performance online during the four years.

 

 

 

 

 

 

Graph1.

Nearly three quarters of
the people read through to know how their firms are progressing while 39% does
it regularly.

Graph2.
Below shows high population of about 85% are satisfied when they read the
reviews from the firm’s site. The need here to have an online management is
vital as most people depend on the reviews on the websites of the company
before making their decision on purchasing the goods or services. A greater
proportion reads more views showing the involvement of the review sites. The
information depicts that more people need to read positive reviews for them to
trust the business.The management controlling the company’s website should make
sure that they have an influence on those positive reviews made on the site so
as to attract the prospective clients. The action would also help in creating a
wider pool for market due to the many views from various people. I f there is
any negative response from the client then, it is necessary that the manager
response in a polite way to show the client the concern about them. The
comparison was done for two years, 2013 and 2014.

Graph2.

A Graph Showing Number of Online
Reviews Needed for Development of Trust in Business

 

Graph3
Below shows the trust between the clients review and personal reviews where
both are equally important. The quality of information here should be as equal
as the quantity of the products offered. The responds takes half the population
saying that they trust if multiple reviews are displayed while the other half
is on authentic reviews. Yet there are others who do not take the interest on
the either side. Clients’ reviews are important in the sense that one is able
to evaluate their business’s performance depending on whether the comments are
positive or negative. On the other hand, the need to consider the personal
recommendations is equally important.

Graph3. A Graph Showing Trust Online Customer Reviews

Chat1. Below

Positive
online reviews are important in the sense that they help in ranking of one’s
business higher as compared to the competitors as well as attracting more
prospective customers. The necessity to keep a frequent check on the reviews as
well as giving response to the clients is encouraged. Below is a chat showing
some of the positive reviews from Barbara Oliver $ Co Jewelry. The response
would definitely attract a prospective customer who was searching for those
products being offered by the firm

Chat 1.

 

Figure1. Below shows how
one should use the social media services without misusing the services and for
the reason of being professional.

 

 

 

 

Figure1.

 

Level 1 heading

Summary

The
rate at which the positive online presence is advancing is very high. From the
research, in the past years the online services usage was very low and is
improving as the years go by. The trend is encouraging as most people who have
not enrolled into it yet will soon be influenced by the high proportion of
people who are already using it. The internet usage has also helped in raising
the living standards of some people especially these who use it for business
purposes. In the near future, the statistics will have translated to greater
figures than we can see now due to the high rate of appreciation of the
services by it.

Recommendation

The
necessity to subscribe to the online services is growing wider. Therefore those
that have not found the reason to enroll should be motivated to do so. Since in
the days to come, there is a high probability that most of the services will be
operated from the online part of view.Online services assist in boosting the
firms brand and the services offered therefore for the entrepreneurs who wish
to improve their markets it is a good idea to consider being an active internet
user. Having strong presence online is vital for marketingpurposes whether the
size of the firm is small or big. High social activity will attract more
friends and potential clients into the business.         

 

 

 

 

 

 

 

 

 

 

 

Bibliography

Blau,
Gary, And Darin Kapanjie. “Correlates Of Business Undergraduates’
Perceived Favorability Of Online Compared To Face-To-Face Courses.” Journal
Of Assessment And Institutional Effectiveness 6, No. 1 (2016): 50-66.

Burkell,
Jacquelyn, AndMadelaineSaginur. “”She’s Just A Small Town Girl, Living In
An Online World”: Differences And Similarities Between Urban And Rural Girls’
Use Of And Views About Online Social Networking.” In Egirls, Ecitizens:
Putting Technology, Theory And Policy Into Dialogue With Girls’ And Young
Women’s Voices, Edited By Bailey Jane And Steeves Valerie, 129-52.
University Of Ottawa Press, 2015.

Citron,
Danielle Keats. “How The Internet?s Virtues Fuel Its Vices.” In Hate
Crimes InCyberspace, 56-72. Harvard University Press, 2014.

Daniel
AndScheg Abigail G., 37-56. Boulder, Colorado: Unikruse, Holly. “Social
Media And Affective Networks.” In Off-Track And Online: The Networked
Spaces Of Horse Racing, 149-66.Mit Press, 2016versity Press Of Colorado,
2016.

Gunter,
Barrie. “Branding Potential Of Online Social Media.” In Kids And
Branding In A Digital World, 90-109. Manchester University Press, 2016.

Miller,
Michelle D. “Motivating Students.” In Minds Online: Teaching
Effectively With Technology, 165-95. Cambridge, Massachusetts; London,
England: Harvard University Press, 2014

Miller,
Michelle D. “Online Learning: Does It Work?” In Minds Online: Teaching
Effectively with Technology, 19-41. Cambridge, Massachusetts; London, England:
Harvard University Press, 2014

Sung-Hee
Jin. “Using Visualization to Motivate Student Participation In Collaborative
Online Learning Environments.” Journal of Educational Technology &Society20,
No. 2 (2017): 51-62